National reach, local depth.

No single rep firm can be truly local everywhere. Paradigm answers that — a member-owned alliance of hand-selected member firms across the USA and Canada, and the largest sales and marketing organization dedicated solely to foodservice equipment, hospitality, and supply. Zink has held a seat since the founding.

Paradigm — Shift Forward
Member-owned · USA & Canada

9

Member Companies

32

Member Culinary Centers Nationwide

13

Culinary Consultants

2016

Zink a Founding Member

What makes the network different.

Nine fierce local advocates, one shared operating discipline — scale and systems a single-market firm has no reason to build.

Scale

One network, coast to coast.

Paradigm is the largest sales and marketing organization dedicated solely to the foodservice equipment, hospitality, and supply industry — member-owned, comprised of hand-selected market leaders across the USA and Canada. Each member remains a fierce advocate in their own market, while collaboration across the network gives clients national reach along with deep local coverage.

Systems

Every market, executed the same way.

Standing committees, staffed by representatives from each member company, meet weekly to advance shared objectives and establish best practices across every essential function of the business. Those best practices drive the organizational discipline for every Paradigm company to execute consistently across sales, marketing, and education — strategic planning, forecasting, and reporting run the same way in every market, every quarter.

Performance

Results you can measure, year after year.

Paradigm member companies outperform the market on sales growth, margin, forecasting accuracy and client experience. National resources and coordinated coverage serve clients seamlessly across markets — measurable results they can count on.

Market coverage

Nine member firms, one network.

Every market on this map is a member who lives there — hand-selected, member-owned, running the same playbook. Zink anchors the Great Lakes; one call to us reaches all of it.

Alabama — Open territoryArkansas — Open territoryArizona — The Redstone GroupCalifornia — Pro Reps WestColorado — The Redstone GroupConnecticut — Open territoryWashington, DC — Open territoryDelaware — Open territoryFlorida — Open territoryGeorgia — Open territoryIowa — Kain McArthurIdaho — Open territoryIllinois — Zink FoodserviceIndiana — Zink FoodserviceKansas — Kain McArthurKentucky — Zink FoodserviceLouisiana — Open territoryMassachusetts — Open territoryMaryland — Open territoryMaine — Open territoryMichigan — Zink FoodserviceMinnesota — Vader & LandgrafMissouri — Kain McArthurMississippi — Open territoryMontana — The Redstone GroupNorth Carolina — Culinary ConceptsNorth Dakota — Vader & LandgrafNebraska — Kain McArthurNew Hampshire — Open territoryNew Jersey — P3 RepsNew Mexico — The Redstone GroupNevada — Pro Reps WestNew York — P3 RepsOhio — Zink FoodserviceOklahoma — E-Source MillerOregon — Open territoryPennsylvania — Zink Foodservice (western PA)Rhode Island — Open territorySouth Carolina — Culinary ConceptsSouth Dakota — Vader & LandgrafTennessee — Open territoryTexas — E-Source MillerUtah — The Redstone GroupVirginia — Open territoryVermont — Open territoryWashington — Open territoryWisconsin — Zink FoodserviceWest Virginia — Zink FoodserviceWyoming — The Redstone GroupZVKERPP3CC
Alberta — Collis GroupBritish Columbia — Collis GroupManitoba — Collis GroupNew Brunswick — Collis GroupNewfoundland and Labrador — Collis GroupNorthwest Territories — Collis GroupNova Scotia — Collis GroupNunavut — Collis GroupOntario — Collis GroupPrince Edward Island — Collis GroupQuebec — Collis GroupSaskatchewan — Collis GroupYukon — Collis GroupC

Hover or tap a member to light up their market. White states are open territory. Source: Paradigm’s published coverage map, May 2025.

Zink's seat at the table

Founding member. Great Lakes anchor.

Zink helped establish Paradigm at its founding in 2016 — bringing nearly five decades in the Great Lakes, the largest team in our market, and an eight-state infrastructure of culinary centers and showrooms into the network.

For our customers it means the standard you get from Zink travels: open a location beyond our eight states, and a Paradigm member with the same discipline — and a direct line to your Zink team — is already there.

Paradigm member companies together at NAFEM 2025
The network, together — NAFEM 2025Fig. 01

The Paradigm way.

Performance

Independent firms that compete hard and share what works.

Commitment to Innovation

Creating and sharing best practices to drive next-level performance with people, systems, and facilities.

Collaborative Culture

Operating with trust and integrity — holding one another accountable to the Paradigm way.

Leadership

Raising the standard of what a rep firm is expected to do.

Building across markets? Start with one call.

Your Zink team coordinates the introductions — same standards, no handoff gaps.

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Our story→Three regions, one team→