Zink is Proud to Announce Collis Group Inc. has Joined the Paradigm Family

Toronto, Canada. (May 5, 2021) – Paradigm has expanded to include COLLIS GROUP INC. Collis Group adds the Canadian territory to Paradigm, that now stretches to cover much of North America.

Danny Collis, the Principal of Collis Group Inc. states, “Collis Group Inc. is very excited to partner with Paradigm, a forward-focused group of manufacturer representatives. Collis Group is committed to being the leading rep group in Canada. By joining Paradigm, the Collis Group will collaborate with the industries’ leading and most innovative rep organization on marketing, technology and training to bring even more value to our Canadian customers. I have had the pleasure of working with many fellow Paradigm members over the course of my career and look forward to our continued growth together.,”

Danny joins Paradigm as a Certified Professional Manufacturer’s Representative (CPMR), and was elected as 2012 MAFSI President and served on both the board of directors and the executive committee.

“With the technological, marketing and training support that Paradigm brings, we are ready to support the growth of The Collis Group.,” says George LeCavalier, CEO of The Redstone Group.

Collis Group Inc. is the 9th member of Paradigm, culminating in 30 total test kitchens across 32 states from the east to west coast, and Canada.


Collis Group Inc. is a sales and marketing organization representing quality manufacturer’s products in the province of Ontario and Western Canada. They are located in Richmond Hill with 4200 sq. ft. of office and warehouse space. Formed in 1996, they are a leader in the food service industry dedicated to the highest level of customer service and support


Paradigm members offer a strategic way for manufacturers to go-to-market, delivering high performance and improved profitability. Paradigm’s focus on best in class marketing, training and technology is embedded in its proprietary sales management software platform, The REV.